With the Euro zone being on the verge of a crash in its economy, the paralysed banking systems of the European Union nations have been disclosed to rest of the world. The financial crisis of European Union has brought in front the underlying problems and the erroneous tendencies of the various countries of Europe. It also exhibited the weaknesses that occurred in the structure of the monetary union which was the prime reason behind worsening the situation. The financial crisis of the Euro Zone has brought with it a plentiful of lessons to be learnt by the policymakers. 

Strong Institutional Framework & Policies are Important :
 It is of utmost importance in today’s scenario to have the good financial policies laid down strongly in the system. It is distinctly understood from the current crisis that the countries which had the unstable fiscal policies were undermined by the economic turmoil before any other nations. One example of the unsustainable policies was exhibited when the financially strong nations were burdened with the financial obligations of the weaker nations. This further weakened the whole of the Euro Zone by weakening the financially strong nations as well in spite of easing out the situation by balancing the debts. Also, the policies once set should be consistently kept under the check. The expenditures should be monitored on a con-stant basis even if it is a boom time for the economy.

Foreign Owned Banks Come to a Rescue :
 Although the topic is highly conten-tious in many emerging markets, the foreign banks help in creating a more efficient financial sector. This enhances the competition in the market which lays the foundation for fortifying the domestic banks. For example, PKO BP and Sberbank, the domestically owned banks of Po-land and Russia respectively, braved out the crisis outstandingly because of the copiousness of the foreign banks in these countries. On the other hand, the domestic banks of countries like Parex in Latvia and OTP in Hungary could not cope up with the trouble because of the absence of the sustain-able and strong business model.

An Increase in Savings Ratio Is Required :
 There has been a remarkable hike in the personal debts of the people living in Europe and US. This culture has proved out to be extremely dangerous for the economies of these nations as it further enhances the current account deficit and creates more imbalances in the economy. Also the Western nations usually do not have the tendency of saving. However, the crisis calls for the increase in the saving ratio of the nations. The savings ratio has been very low for the European countries as the saving ratio of UK sank down below 0% in mid 2008.

 The current crisis requires fundamental decision making by the leaders of the European Union. The learning from this financial crisis can be taken ahead to bring out the breakthrough changes in the current financial systems and improvise the situation. In addition, the support is required at both, domestic as well as international levels.
On 7th dec. morning , I found an interesting 'BELIEF' in 'The Economics Times' which is under the heading 'RATING AGENCIES CAN WORSEN CRISIS: NOYER' . Mr. NOYER, policymaker of European Central Bank believes that rating agencies can actually worsen the crisis.The question is , when everybody believes that rating agencies are in existence to protect the interest of investors by making them aware of the riskiness associated with the bonds issued by the government of some nation, by giving them some 'alphabets' or so called 'credit ratings' , why this man believes that these ratings would make the present economic condition even worse? Well I believe that this has something to do with the 'EXPECTATION' of investors . If an investor believes that investing in some nation's bond will fetch him returns , he invests in that nation's bond. But if there is somebody ( ofcourse the 'credit rating agency') that tells the investor that parking funds in this nation's bond is no more 'safe' , he might or most probably will change his decision of investing even if the economic fundamentals of that nation are strong.This happens because investor generally makes decision on the belief that ratings given by credit rating agency truly reflects the economic scenario and credit worthiness of the bonds offered to him which might not always be the case.
In Economics, a recession is a period of economic slowdown. One of the causes for recession is widespread drop in spending followed by a supply shock. Recession has many ill effects on the macroeconomic level which in turn affect the microeconomic economy. In Macroeconomics, cumulative effect of recession can be seen through fall in, production, as measured by gross domestic product (GDP), employment, investment spending, capacity utilization, household incomes, business profits, and inflation. Various methods are adopted by adopted and employed by government to respond to recessions such as increasing government spending and decreasing taxation etc.
    But as a proverb states, every cloud has a silver lining, in the same way even the so negatively perceived period of recession has some positive effects in the economy which will be further explored in this paper.
  Regardless of what people or media say, recession is a good time to get into the business. Just take a look at last economic slowdowns throughout history you’ll find recession last for an average of 10 months than followed by growth period of approx 4 years, which could be very beneficial for a start-ups .
  Some reasons to justify why recession is considered as a good time period would be 

  The time of recession is right time for fantastic deals in every category be it be land, equipment, offices, raw materials, labour, etc. At this time every asset price goes down and there is no better time to get into real estates or heavy equipments as it involves huge cash inflows 

  Imagine a period of recession where even Microsoft is laying off, there would be no better time where you can hire highly qualified people and at a rate which you can’t get during normal period. Highly qualified People from engineers to accountants are all waiting to get a job

  Because of the recession, your competitors are not only weakened but perhaps even closing up and selling out. Maybe some owners are retiring. All are tightening their belts. There may be a niche for you to slip into if a hole is developing in the marketplace.

  During a recession banks are typically less thrilled about lending money out. However, if your company already exists and has a better credit rating you’ll have your pick of interest rates and other loan features to finance moving your new business forward if it makes sense to do so during the recession.

 Because the credit markets have virtually shut down, the B2B credit flows are keeping money circulating out of sheer necessity. That means a bullish outlook for companies looking for good terms on stock and/or inventories. The main advantage is that all parties have more incentive than ever for finding true win-win situations that allow for cash and stock flow. When everyone is looking to survive, great deals can be had.

  If you are starting a business during a recession, you are starting with a very limited budget. Chances are, you don't have access to angel investors or venture capitalists. You may have access to funds from your family or friends since, in a recession, they may not be investing in the stock market or other financial instruments.

  The media loves aberrations, and if you are optimistic by expanding or getting into business now, you would be in that category. That means you can generate some great PR by demonstrating your "alternative" view of the market.

  A recession is a great time to start a company, but it isn't the easiest time to incubate a business. That doesn't mean entrepreneurs should back away from the challenge, however. Adversity brings out qualities that every entrepreneur needs to succeed - guts, problem-solving, strength and perseverance. Starting a company in the lean times helps develop those qualities more quickly, which will help the startups in the long-run.


It might seem counterintuitive to start a new business when the economy is in the dumps. But a recession can actually be the ideal time for launching a company. In fact, many well-known and successful organizations were born during an economic slump.

Why do these companies succeed? Usually it's because the founders recognized a market need and filled it. Identifying that need — whether it’s related to entertainment, travel or even streamlining how businesses operate — is the key to any thriving enterprise, regardless of the economic climate in which it begins. The following major corporations made it big during recessions by doing just that.

Hyatt Corp. opened its first hotel’s doors at the Los Angeles International Airport during the Eisenhower recession (1957 to 1958). The chain rose to worldwide fame in the following decades and now operates more than 365 hotels in 25 countries with premium services such as wifi hotspots.

Burger King Corp., with its flame-broiled burgers, is another recession start-up. The company began in 1954 when James McLamore and David Edgerton opened a Burger King restaurant in Miami, Fla. During another recession in 1957, the company introduced its successful signature burger — the Whopper. Today, the company operates more than 11,100 locations in 65 countries.

FedEx Corp. began operations on April 17, 1973 as Federal Express, a nod to the Federal Reserve, with whom founder Frederick W. Smith had hoped to get a contract. He didn't, but the company that delivered 186 packages to 25 cities on its first night of operations now manages more than 7.5 million shipments everyday worldwide.

Microsoft Corp. wasn't always the jaw-dropping enterprise it is today. In 1975, when it was created by Harvard University dropout Bill Gates, Microsoft was just a little company in Albuquerque, N.M. It dealt in rudimentary computing languages and began its climb to business stardom with the success of MS-DOS, which was sold and marketed to IBM Corp. and then-IBM clones. Today, the company is estimated to earn more than $60 billion in revenue per year and is branching into new areas including VoIP and CRM. 

CNN might be a news giant now, but in recession-plagued 1980, it was a little-known station called The Cable Network News. It revolutionized how people received information when it premiered as the first 24-hour all-news channel. Today, 1.5 billion people across the globe watch CNN. 

MTV Networks
 brought something new and different to the music scene when it debuted in the economic slump of 1981. Intended to be an all-music-video channel, MTV used VJs (video jockeys) to host programs and facilitate transitions between videos. Today, MTV is a global brand with dozens of shows, music-related and not.

Wikipedia Foundation Inc. was born during the recent post-9/11 recession. Established in January 2001, the online encyclopedia had more than 100,000 entries by 2003. Today it is home to more than 2.5 million articles and continues to grow.

Sports Illustrated magazine was launched on August 16, 1954, at the tail-end of a recession. The magazine benefitted from fortunate timing as a boom in professional sports exploded soon after its founding. Sports Illustrated now sells about 3 million copies in the U.S. each week.

GE (General Electric Co.) was established in 1876 by famed American inventor Thomas Edison. In the middle of the Panic of 1873, a six-year recession, Edison created one of the best-known inventions of all time — the incandescent light bulb. In terms of market capitalization, GE is now the third largest company in the world. The enterprise has evolved from a manufacturing-strong business to an enterprise earning more than 50 percent of its revenue from its financial services division. 

HP (Hewlett-Packard Development Company LP) was inauspiciously born in a Palo Alto garage at the end of the Great Depression. The electronic company, initially supported by a mere $538 investment, has grown into the first technology business to exceed $100 billion in revenue, earning $104 billion in 2007. It now operates in nearly every country in the world. 

Recessions, however, aren’t advantageous only to start-ups. Pre-existing companies can also make incredible gains in years where the economy is down. Some of the most recent success stories are those of Google, PayPal and Salesforce.com Inc. From 2000 to 2001 each of these companies thrived, leading PayPal to go public in 2002, followed by Google and Salesforce.com in 2004. 

“Once in a while recession can also turn into an opportunity which can be proved to be a boon for the upcoming businesses”.
WHAT ARE SHARES? Capital market investments are of different kinds. Each investment has certain features, provides specific benefits and serves specific purposes. One of the common ways of making an investment is through purchase of shares in a company. Shares are a mode of holding ownership in a company. Holding shares means becoming a part owner of a company. One can enjoy all the benefits that come with ownership keeping in mind the consequent risks. In common parlance, investment activities are referred to as buying of shares and those who hold the shares are known as shareholders. Alternatively, it is also known as buying equity in a company and shareholders are also known as equity holders or equity shareholders. Shares are also known as scripts traded on the stock exchange. DEALING IN SHARES The term shares are used in relation with a company and there are two ways in which the shares are usually purchased and sold. There are companies, which are listed on a stock exchange. Shares of such companies can be bought and sold on the exchange. An investor can buy or sell the shares by undertaking a trade on the stock exchange through a broker. When the shares are not traded on the exchange, they are bought either from an existing shareholder or directly from the company. A company is said to make an initial public offer, when it is making an issue of new shares to the public for the first time. Subsequent issues are known as follow on public offers. The shares offered can either be newly issued shares or shares of the existing holders that are being offered to the public. Shares are instruments through which companies raise funds from a large number of investors spread across the world. Since the capital requirement of several businesses is quite large, it is not possible for a small number of people to raise this kind of capital. It makes good sense, therefore, to have a corporate structure where a large number of people get together and pool their money through the purchase of shares. Buying shares in listed public limited companies is a good option because the number of members is more than 50 and there is no restriction on the selling of the shares. So, the investor can buy a holding in the company to earn some returns and sell it off when they feel they are getting a good price or they want to switch their investment to a better option. Shares entitle a person to earn a dividend from the company. They also carry a risk in that if the company winds up business, the shareholders will be the last ones to get their money. This means equity shareholders will be paid only when there is some money left after all the outsiders like creditors have been paid their dues. Thus, it is possible that there might not be anything left for the equity shareholders when the distribution of the assets takes place. The liability of the shareholder is limited in the sense that he is required to pay only the amount of the value of shares. The company cannot, under any circumstances, ask the shareholder to pay any sum in excess of this amount for any reason. Overall, the highest risk in the investment is for the equity shareholders because there might not be any sum coming back to the shareholder when the company shuts its business. In terms of day-to-day investment, the risk is seen differently as it might happen that the value of the equity shares on a stock exchange will fall after a person has purchased it leading to a loss when this is sold. This might result in the investor actually earning negative returns from the investment. The upside is that the gains can be huge resulting in the value of the investment rising quite sharply in a short period.
There was a time when there was no plastic money (i.e., debit cards, credit cards etc) and also there was a time when there were no phones which we could carry around. Over the years the way we pay for our purchases have changed and more often than not we all use plastic money to pay. Similarly with the advent of mobile phones we remain connected everywhere we go. So now how about combining the above two and allowing the people to do both using a single device. Yes that's what Google is planning to do and with the launch of an app called Google Wallet, would allow the users to wave their mobile phones at the retailer’s terminal to make payment instead of cash or credit card.

Google is currently testing it in USA(as of May 2011) and starting this summer they plan to make this available on Nexus S phones. The Google Wallet is powered by Near Field Communications which is incorporated into a chip and this was one of the high points of the Google Nexus S when it was launched. This would allow the users to swipe their mobile phones literally at around 124000 outlets. This service would be in collaboration with MasterCard and will also work at some 300000 merchant locations outside USA as well.

The vision of making this reality globally will surely take a lot of doing. Fir the success of this project there is a need for collaboration between the various stakeholders. In this case it would be cellular carriers, banks, credit card issuers, payment network, mobile phone manufacturers and retailers. Over the last few years various companies have tried to make this a reality but with little success. But now with Google being involved, we can be pretty sure that it would form some shape which can be expanded by others in the future.

So how does Google make money from this app? With Wallet, Google plans to offer promotions and deals to consumers. For example it plans to introduce "Google Offers" which are basically advertising deals from businesses which tie up with them. This is similar to the ones offered by Groupon , Snapdeal  etc. Google will take a certain fee from the participating retailers every time a purchase happens through those coupons. So how does MasterCard make money, the same way in which it would in case of credit card transactions. So it would be a win-win situation for all the stakeholders as none would be impacted as their revenues would be protected and with the growing Internet population it would actually increase in the future.

Google Wallet is actually a new concept and for it to be accepted and functional worldwide would take some time. The regulations in different countries would also be a hindrance for the rollout throughout the globe. Also there needs to be a tie up with various retailers to actually accept such kind of payments. The security issues also need to be addressed. With some business intelligence in place it would actually benefit the customer’s  making their  selection of items the next time they enter the store. The concept is indeed a path breaking one and would dictate the way the shopping and payments happen in the future.